The Amazon Fire phone, which seemed exciting but then got announced and suddenly wasn’t, is coming to the UK. Network O2 has acquired it exclusively, and will begin selling it for “free” on £33 a month contracts.
One interesting promotional carrot sees Amazon offering one year of free Amazon Prime membership to initial O2 subscribers, which is quite a handy thing if you like torturing your postie by making him carry your groceries in every day. Here it is:
The Fire Phone is a powerful thing, right enough, with a 2.2GHz quad-core processor and 2GB of RAM, but the Amazon Fire OS and bewildering “Dynamic Perspective” home UI caused US reviewers to scratch their heads a little when it was launched over there earlier in the summer.
Check out the Amazon UK listing for more info. Weird to see it selling phone contracts. Here’s the ridiculously enormous centre-aligned press release:
Fire, the First Smartphone Designed by Amazon, Now Available in the
Fire offered at a remarkable price on O2 Refresh—£0 upfront on the £33 tariff, only on O2
For a limited time, customers will receive a full year of Amazon Prime membership included—that’s Prime Instant Video, Kindle Owners’ Lending Library and unlimited one-day shipping on 7 million items
Seamless integration with Amazon’s vast ecosystem—over 33 million songs, apps, games, movies,
TV shows, books and more