After some silly shelf stackers stuck them up on Tesco shelves a bit earlier than planned, Google has today announced the official launch of its pre-paid Google Play Gift Card in the UK. Along with the £10 and £25 we saw earlier, there ought to be a huge £50 HIGH ROLLER card appearing in some places, although Google says only Tesco and Morrisons will be selling the PAYG Play cards at first.
Google’s put together and an online store finder for tracking them down, just in case you’re completely unaware of where your nearest Tesco is. As in, if your mum still does all your shopping.
Lovely. That “Special Relationship” between the US and the UK still counts for something. Here’s the thing from Google:
Google Play gift cards now available in the UK
We’re pleased to announce that Google Play gift cards will be available in the UK from today [Wednesday, March 6 2013].
Gift cards make it even easier to buy apps, games, books, movies, music and magazines from Google Play, Google’s one-stop-shop for all your digital entertainment needs.
Over the coming weeks, gift cards will go on sale in all UK branches of Tesco and Morrisons.
The gift cards will be available in denominations of £10, £25 and £50, and can be redeemed against digital content purchases on Google Play, including music, magazines, books, movies and apps.
With Google Play, you can buy books, apps, games and music, and rent or buy movies, on the device of your choice – be it a computer, Android phone or tablet. All of this entertainment is available across multiple devices – buy a book on the web, for example, and it’s instantly available on your phone or tablet.
Consumers can access, purchase or rent this digital content in a variety of ways:
On Android devices: Android phone and tablet users can click on the Google Play store app to shop for books, movies, apps, games, magazines, devices and music. All content can be “pinned” to the device for offline use without a data connection;
On the web: Users of Chromebooks, PCs, Macs and all other computers can access their digital content online through the web version of Google Play (play.google.com).
And now users can pay via Google Wallet or by redeeming a Google Play gift card.