Phones 4U previewing Sony's Xperia Z from February 15th

Sony is really, really sticking some money behind the Xperia Z launch, with indie retailer Phones 4U announcing that it’ll have live demo Xperia Z units in “over 300″ of its shops across the country from tomorrow, February 15th.

We can’t remember something like this happening before. Not even Samsung’s managed to get that many phones out into the wild before a launch. Phones 4U is accepting pre-orders for the black and white versions of the new 1080p phone, although it’s only offering Vodafone SIMs with them at the moment.


Phones 4U is also still offering those impressive free headphones if you pre-order one of Sony’s hot new HD Android models right now. Here’s a thing from the people:





LONDON, 14th February, 2013: Phones 4u today announces that it is the only independent retailer to offer consumers live devices to preview and trial of the new the Sony Xperia™ Z ahead of the handset’s general release at the end of February. From 15th February, consumers can visit over 300 Phones 4u stores across the country to trial live Sony Xperia Z smartphones, experience the handset’s flagship features – including the stylish, waterproof body and powerful 13 megapixel fast-capture camera – and pre-order the newest addition to the Xperia range of handsets.

Customers will have the opportunity to experience a live product demo, with Phones 4u’s expert staff providing an in-depth walk through of the Sony Xperia Z’s full feature package. The first 1,000 customers to pre-order the Sony Xperia Z at Phones 4u will also receive a free pair of Sony MDR-1R Headphones.

Scott Hooton, Chief Commercial Officer at Phones 4u comments, “We always pride ourselves on providing our customers with the best possible customer service, and are delighted to be enhancing our in-store experience by offering the opportunity to fully experience the Sony Xperia Z before it lands for general sale. By doing so, we’re giving people the freedom to test out the handset before they commit to a pre-order, ensuring they’re picking the smartphone that’s right for them.”

The Sony Xperia Z features the world’s sharpest, boldest and brightest display, designed by the engineers behind Sony BRAVIA® TVs. The Full 1080p HD, 5’’ display features the highest pixel density of any smartphone, while the OptiContrast™ panel guarantees crystal clear images and a seamless black finish when switched off.

Customers will also benefit from a range of features including:

· A 13 megapixel fast-capture camera, with a next-generation Sony EXMOR RS sensor, with sleep to snap in under a second and superior auto mode
· Snapdragon™ S4 Pro quad-core processor for super-fast performance
• Dust-resistance and a water-resistant rating of IP55 & IP57

• Battery STAMINA Mode – which drastically increases battery life by reducing consumption while the phone is on standby

The Sony Xperia Z is available to pre-order at Phones 4u now, with free Sony MDR-1R headphones going to the first 1,000 pre-orders. Available at Phones 4u free from £36 on contract on a range of networks from 28th February 2013.

Leave a Reply

  • Reviews

    • Sony Xperia Z2 review

      This is Sony’s latest go at producing a high-spec Android flagship model, with the Xperia Z2 ticking every one of 2014’s must-have tech bullet points. It has a large 5.2-inch 1080p display. It has the hot new Qualcomm Snapdragon 801 chipset inside. It has a massive 3GB of RAM and 16GB of onboard storage. It’s […]

    • LG/Google Nexus 5 review

      Nexus 5It’s smooth to use, the 1080p display is sharp, clear and bright, the device is extremely light and thin and therefore very pocketable and portable — much more so than other 5-inch phones we’ve used. And yet… we’re a bit unimpressed by the overall package…

    • Vodafone Huawei Ascend G510 review

      Huawei Ascend G510A relatively high-spec smartphone, with a 4.5″ display running at 480 x 854 resolution and powered by a 1.2GHz dual-core processor, plus the Ascend G510 arrives running Android 4.1.1 — albeit potentially hindered by Huawei only sticking 512MB of RAM inside it..

    • Kogan Agora 5.0" Dual-core Smartphone review

      We bought one of these using our actual money. We couldn’t quite believe that budget hardware maker Kogan was able to sell a 5″ Android phone for £119 plus delivery from Hong Kong so had to get one to have a look at the thing under our usual LABORATORY CONDITIONS. First impressions of the Kogan Agora […]

    • Panasonic Eluga review

      Panasonic ElugaThe Panasonic Eluga marks the company’s return to the European mobile phone scene years after several years of absence, and it’s come back to us with a moderately high-spec Android model that features a rather stylish, slim case.

    • HTC One V review

      The HTC One V is HTC’s third entry in its high-profile new HTC One range, offering a smaller 3.7″ display running on a single-core 1GHz processor. It is is very much the “affordable” option in HTC’s newest Android series, but it still arrives running the same HTC Sense 4 interface we saw in the excellent […]

    • HTC One S review

      The HTC One S is the piggy in the middle of HTC’s 2012 line-up, offering a 4.3″ AMOLED display inside a very slim and stylish aluminium chassis. You get the same ImageSense camera technology as employed to such great effect in the HTC One X, along with Android 4.0.3 and the very latest HTC Sense […]

    • HTC One X review

      Here it is then, HTC’s new quad-core monster, the 4.7″ flagship for 2012 that introduces the Tegra 3 processor to mobile phones, updates HTC’s range to Android 4.0 and brings us the supposedly streamlined version 4.0 of HTC’s Sense user interface. You also get a fantastic 8megapixel camera that we’ve previously examined in great detail, […]

    • HTC One X review: Camera, photo and video samples

      HTC’s new quad-core flagship phone doesn’t just feature Android 4.0, a 4.7″ display and Nvidia’s newest Tegra 3 chipset – there’s also an entirely new 8megapixel camera in the phone, powered by a system HTC is calling ImageSense. And this camera is one of the many highlights of the new Android phone, offering the perfect […]

    • Sony Xperia S review

      Xperia S Sony returns with an all-new mobile design for 2012, pairing a dual-core processor with a 720p display. It’s a lovely phone, but is it enough to end our Samsung and HTC obsession?

    • Sony Xperia S review: Camera, photo and video samples

      We’ve spent most of the last week captivated by the staggeringly sharp screen of the new Sony Xperia S, while putting together what will hopefully be something resembling a review for you all to read very shortly. In the meantime, to be getting on with, here are a few sample photos and videos, taken using […]

    • LG Prada 3.0 review

      LG Prada 3.0 review LG’s updated Prada phone comes with an absolutely crazy black & white theme, but is it just for fashionable suit wearers who want to make themselves look a bit more interesting?

    • ACCESSORY REVIEW: Case-Mate Tough Case for Galaxy Nexus

      £30? For a phone case? It had better be good.

    • ACCESSORY REVIEW: Samsung Official Mesh Vent Case for Galaxy Nexus

      Samsung’s official Galaxy Nexus case. Costs a lot. Has a glittery little logo.

    • ACCESSORY REVIEW: Case-Mate Barely There for Samsung Galaxy Nexus

      Fresh from reviewing the cheap and cheerful FlexiShield case for the Galaxy Nexus, we’re back with another protective offering from industry veteran Case-Mate. Although this particular product retails for around the same price as FlexiShield’s TPU option, it’s quite a different proposition. Review submitted by extremely patient retro gaming advisor Damo. As the name suggests, […]

    • ACCESSORY REVIEW: FlexiShield Case for Galaxy Nexus

      Seeing as we’ve just reviewed the brand spanking new Galaxy Nexus, we’re in the mood for some accessorising – and we don’t mean earnings and handbags. To that end, we’ll be covering a few Galaxy Nexus-themed items over the next few weeks, starting with the FlexiShield Case. Review submitted by reader, writer, gamer and occasional […]