Phones 4U previewing Sony’s Xperia Z from February 15th

Sony is really, really sticking some money behind the Xperia Z launch, with indie retailer Phones 4U announcing that it’ll have live demo Xperia Z units in “over 300″ of its shops across the country from tomorrow, February 15th.

We can’t remember something like this happening before. Not even Samsung’s managed to get that many phones out into the wild before a launch. Phones 4U is accepting pre-orders for the black and white versions of the new 1080p phone, although it’s only offering Vodafone SIMs with them at the moment.

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Phones 4U is also still offering those impressive free headphones if you pre-order one of Sony’s hot new HD Android models right now. Here’s a thing from the people:

EXPERIENCE THE NEW SONY XPERIA™ Z AHEAD OF GENERAL RELEASE AT PHONES 4U

• TRIAL THE SONY XPERIA™ Z AT PHONES 4U BEFORE ITS GENERAL RELEASE

• LIVE DEMO HANDSETS AVAILABLE AT OVER 300 PHONES 4U STORES ACROSS THE COUNTRY FROM 15TH FEBRUARY 2013

• PREORDER AVAILABLE IN-STORE AND ONLINE AND FIRST 1,000 PRE-ORDERS[i] RECEIVE FREE SONY MDR-1R HEADPHONES

LONDON, 14th February, 2013: Phones 4u today announces that it is the only independent retailer to offer consumers live devices to preview and trial of the new the Sony Xperia™ Z ahead of the handset’s general release at the end of February. From 15th February, consumers can visit over 300 Phones 4u stores across the country to trial live Sony Xperia Z smartphones, experience the handset’s flagship features – including the stylish, waterproof body and powerful 13 megapixel fast-capture camera – and pre-order the newest addition to the Xperia range of handsets.

Customers will have the opportunity to experience a live product demo, with Phones 4u’s expert staff providing an in-depth walk through of the Sony Xperia Z’s full feature package. The first 1,000 customers to pre-order the Sony Xperia Z at Phones 4u will also receive a free pair of Sony MDR-1R Headphones.

Scott Hooton, Chief Commercial Officer at Phones 4u comments, “We always pride ourselves on providing our customers with the best possible customer service, and are delighted to be enhancing our in-store experience by offering the opportunity to fully experience the Sony Xperia Z before it lands for general sale. By doing so, we’re giving people the freedom to test out the handset before they commit to a pre-order, ensuring they’re picking the smartphone that’s right for them.”

The Sony Xperia Z features the world’s sharpest, boldest and brightest display, designed by the engineers behind Sony BRAVIA® TVs. The Full 1080p HD, 5’’ display features the highest pixel density of any smartphone, while the OptiContrast™ panel guarantees crystal clear images and a seamless black finish when switched off.

Customers will also benefit from a range of features including:

· A 13 megapixel fast-capture camera, with a next-generation Sony EXMOR RS sensor, with sleep to snap in under a second and superior auto mode
· Snapdragon™ S4 Pro quad-core processor for super-fast performance
• Dust-resistance and a water-resistant rating of IP55 & IP57

• Battery STAMINA Mode – which drastically increases battery life by reducing consumption while the phone is on standby

The Sony Xperia Z is available to pre-order at Phones 4u now, with free Sony MDR-1R headphones going to the first 1,000 pre-orders. Available at Phones 4u free from £36 on contract on a range of networks from 28th February 2013.

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