You might be wondering what’s in it for the app developers when Google decides to chop prices down to 25p or some other such discount as we’ve seen in the past. Well, the makers do take a big hit, only taking home the usual 70% share of the cheaper sale price, while Google still takes its standard 30% cut.
But when sales are boosted by such an astonishing factor as a result, the returns are rather amazing. Speaking in a thread on Reddit, the developer of Blue Skies Live Wallpaper said:
We had two products in last year’s ten cent sale (Blue Skies Live Wallpaper, and one other…), and the sales were monstrously higher than they were at the standard price. As in, normally that product sells something like 50-75 per day, which is respectable but nothing crazy. When it was on the ten cent sale we sold something like thirty thousand the day it was featured.
So, say if your app usually sells 50 units a day for £1 a time, that’s £50 in the bank. But if you were to shift 30,000 downloads at £0.25 a time, that would make…
…an amazing total of £7,500 for one day of super discounting. Which is very much worth having if you’re a one-man developer struggling to pay the bills.
Quote via Reddit.