You might be wondering what’s in it for the app developers when Google decides to chop prices down to 25p or some other such discount as we’ve seen in the past. Well, the makers do take a big hit, only taking home the usual 70% share of the cheaper sale price, while Google still takes its standard 30% cut.
But when sales are boosted by such an astonishing factor as a result, the returns are rather amazing. Speaking in a thread on Reddit, the developer of Blue Skies Live Wallpaper said:
We had two products in last year’s ten cent sale (Blue Skies Live Wallpaper, and one other…), and the sales were monstrously higher than they were at the standard price. As in, normally that product sells something like 50-75 per day, which is respectable but nothing crazy. When it was on the ten cent sale we sold something like thirty thousand the day it was featured.
So, say if your app usually sells 50 units a day for £1 a time, that’s £50 in the bank. But if you were to shift 30,000 downloads at £0.25 a time, that would make…
…an amazing total of £7,500 for one day of super discounting. Which is very much worth having if you’re a one-man developer struggling to pay the bills.
Quote via Reddit.
The Panasonic Eluga marks the company’s return to the European mobile phone scene years after several years of absence, and it’s come back to us with a moderately high-spec Android model that features a rather stylish, slim case.
The HTC One V is HTC’s third entry in its high-profile new HTC One range, offering a smaller 3.7″ display running on a single-core 1GHz processor. It is is very much the “affordable” option in HTC’s newest Android series, but…
The HTC One S is the piggy in the middle of HTC’s 2012 line-up, offering a 4.3″ AMOLED display inside a very slim and stylish aluminium chassis. The end result is a phone that’s very, very slim and stylish.
HTC’s new quad-core monster, the 4.7″ flagship for 2012 that introduces the Tegra 3 processor to mobile phones, updates HTC’s range to Android 4.0 and brings us the supposedly streamlined version 4.0 of HTC’s Sense user interface.
Sony returns with an all-new mobile design for 2012, pairing a dual-core processor with a 720p display. It’s a lovely phone, but is it enough to end our Samsung and HTC obsession?
LG’s updated Prada phone comes with an absolutely crazy black & white theme, but is it just for fashionable suit wearers who want to make themselves look a bit more interesting?
tafkawac
/ September 27, 2012I’m still waiting for the Eurodroid app :-(
Gary_C
/ September 27, 2012Hmm, well, I reckon around 18 people might download a Eurodroid app, so if I price it at £50 it might break even on development costs.
Lars
/ September 28, 2012You must begin to think more highly of your excellent and witty blog and Android news source, Mr. Gary.
tafkawac
/ September 27, 2012Im afraid that’s only going to be 17 downloads at that price. :-(
Michael
/ September 28, 2012You even mention the 30% cut to Google in the opening paragraph, but then you don’t factor that in to your calculations at the bottom.
Gary C
/ September 29, 2012Oh yes. Never been very good at percentages. Thanks.