Way back on November 17th of 2011 we were reporting on the relaunch of Vodafone’s AppSelect portal, which was a standalone app publishing and recommendation engine designed for Android users. Everyone was a bit sceptical as to the actual need for it, what with Google already doing exactly that very well, and, well, AppSelect has now been killed off by Vodafone.
Here’s the network’s reasoning:
In light of the number and variety of application stores already available to our customers, Vodafone has been reviewing its own AppSelect service. The review has now concluded and Vodafone has decided to phase out AppSelect by 31 January 2013 as its customers are already well-served by existing application stores. Other Vodafone content services will not be affected.
Wonder how many customers it actually had in the end?
Good bye, AppSelect. We literally never even really knew you, although it was nice to have the option of charging paid apps to our mobile phone accounts, something Google’s still not really got to grips with.