STATS: Android took 44.6% of global tablet sales at end of 2011

New data released by analyst IDC says Android had an explosive Q4 of 2011 in the tablet market, managing to represent 44.6% of entire tablet sales, versus Apple’s 54.7% with its iPad during the same quarter. IDC says a total of 68.7 million tablets were shipped during 2011, and that number should rise to 106m during 2012 as Android makers kick it up another gear.

Here’s a snippet from the report:

As predicted, Android made some strong gains in 4Q11, thanks in large part to the Amazon Kindle Fire’s success (the Fire runs a custom version of Google’s Android OS). Android grew its market share from 32.3% in 3Q11 to 44.6% in 4Q11. As a result, iOS slipped from 61.6% market share to 54.7%; Blackberry slipped from 1.1% to 0.7%. WebOS, which owned 5% of the worldwide market in 3Q11, dropped to zero in 4Q11. Looking ahead, IDC expects Android to continue to grow its share of the market at the expense of iOS.

Big disaster all round for RIM and its BlackBerry tablets, though.

galaxy tab 101 market share

Android tablet explosion well under way, it would appear. Graphs all pointing UP. Here’s the full release, complete with more than enough stats for this time of day:

Media Tablet Shipments Outpace Fourth Quarter Targets; Strong Demand for New iPad and Other Forthcoming Products Leads to Increase in 2012 Forecast, According to IDC

FRAMINGHAM, Mass., March 13, 2012 – Worldwide media tablet shipments into sales channels rose by 56.1% on a sequential basis in the fourth calendar quarter of 2011 (4Q11) to 28.2 million units worldwide, according to the International Data Corporation (IDC) Worldwide Quarterly Media Tablet and eReader Tracker. That represents an increase of 155% from the fourth quarter of 2010. The market experienced stronger-than-expected growth across many regions and at many price points, leading to a full-year 2011 total of 68.7 million units. Based upon the markets’ strong 2011 finish, and the clear demand expected in 2012, IDC has increased its 2012 forecast to 106.1 million units, up from its previous forecast of 87.7 million units.


Despite an impressive debut by Amazon, which shipped 4.7 million Kindle Fires into the market, Apple continued to see strong growth in the quarter, shipping 15.4 million units in 4Q11, up from 11.1 million units in 3Q11. That represents a 54.7% worldwide market share (down from 61.5% in 3Q11). Amazon’s shipment total put the company in second place with 16.8% of the worldwide market. Third-place Samsung grew its share from 5.5% in 3Q11 to 5.8% in 4Q11. Despite shipping more units, including its new Nook Tablet, Barnes & Noble saw its worldwide market share slip to 3.5% (down from 4.5%). Pandigital rounded out the top five, grabbing 2.5% of the market, down from 2.9% the previous quarter.

“Amazon’s widely-reported entry into the media tablet market with a $199, 7-inch product seemed to raise consumers’ awareness of the category worldwide despite the fact that the Fire shipped almost exclusively in the U.S. in the fourth quarter,” said Tom Mainelli, research director, Mobile Connected Devices. “As a result, products across the pricing spectrum sold well, including everything from Apple’s premium-priced iPads (which start at $499) to Pandigital’s line of Android-based, entry-level tablets (which start at $120). The success of market leader Apple was particularly noteworthy, as the company’s shipment total for the quarter represents an increase of 110.5% from 4Q10.”

As predicted, Android made some strong gains in 4Q11, thanks in large part to the Amazon Kindle Fire’s success (the Fire runs a custom version of Google’s Android OS). Android grew its market share from 32.3% in 3Q11 to 44.6% in 4Q11. As a result, iOS slipped from 61.6% market share to 54.7%; Blackberry slipped from 1.1% to 0.7%. WebOS, which owned 5% of the worldwide market in 3Q11, dropped to zero in 4Q11. Looking ahead, IDC expects Android to continue to grow its share of the market at the expense of iOS.

2 ResponsesLeave one →

  1. MarkG

     /  March 14, 2012

    Do we know how they measure Android tablet marketshare, as if it’s from Google’s numbers, it only includes devices that have the Marketplace included (which excludes Kindle Fire, Archos, and supermarket cheapo tablets to name a few).

    Reply
  2. Gary_C

     /  March 14, 2012

    We do not, but it’s probably through retail numbers given they claim to be covering global shipments.

    Reply

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