LG Optimus L3, L5 and L7, arriving from March

LG has once again decided to upend its design ideas and naming strategy, today announcing plans for three all-new Android models. The L3 is the low-end model with a 3.2″ screen, which will arrive first, powered by Android 2.3 and should be on sale in Europe by March.

Then we have the Optimus L5 with a 4″ display, followed by the Optimus L7 with its 4.3″ screen. Both these high power models will arrive running Android 4.0 some time during the first half of 2012. And speaking of high power models…

lg l3 l5 l7 1

…that’s a photo of some or all of the above telephones. The one on the left looks small. So that’s probably the L3. Here’s the press release, in which LG tries to explain itself:

LG’S NEW DESIGN STRATEGY FOR MOBILE DEVICES TO BE REVEALED AT 2012 MWC

LG Takes Design Philosophy to the Next Level with Line-up of Stylish Smartphones

SEOUL, Feb. 21, 2012 – LG Electronics (LG) makes its boldest move yet in its strategy to attain smartphone leadership with the launch of its new design identity, L-Style, at the 2012 Mobile World Congress (MWC).

The core essence of L-Style involves a timeless design with finer details that further differentiate LG’s mobile devices from the competition. LG’s design leadership has been well established in the past with a successful track-record that includes the Black Label Series phones such as the Chocolate and Shine.


“Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”

L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.

Three new smartphones to be unveiled at MWC will initially feature the L-Style look. The Optimus L3, with a 3.2-inch display, will first launch in Europe this March. This smartphone will be followed by two other devices in the first half of the year running Android 4.0 Ice Cream Sandwich: Optimus L5 with a 4.0-inch display and Optimus L7 featuring a 4.3-inch screen.

Market availability and additional hardware specifications of all three models will be announced at a future date.

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