Google launches 10p app promotion, celebrating 10 billion app downloads

Google has announced that 10 billion apps have been downloaded through the Android Market since launch. To celebrate hitting this enormous milestone, it’s virtually giving away 10 top-drawer Android apps, which have all had their prices marked down to 10p.

The CRAZY PRICE CRASH involves ten games. These ones can be had for 10p right now:

Asphalt 6 HD:
Color & Draw For Kids:
Endomondo Sports Tracker Pro:
Fieldrunners HD:
Great Little War Game:
Paper Camera:
Sketchbook Mobile:

Even better, the apps included in this discount scheme will be changing over the days, so more super-discount apps will be added tomorrow. Check out the constantly updated list of 10p specials over on the Android Google+ Page.


And that’s what 10 billion apps sort of look like. Thanks to reader Simon for the tip.

6 ResponsesLeave one →

  1. mintvilla

     /  December 6, 2011

    for some reason minecraft charges 3p in VAT, costing me 13p, now while am not going to moan too much on this, VAT is 20% which is surely 2p and no other app has made me pay VAT? i dunno?????

    • Gary_C

       /  December 6, 2011

      I just bought two, one charged me VAT, the other didn’t. I assume it’s based on the location of the seller and whether VAT applies. Minecraft’s developed in the EU, so that’s why VAT’s added.

      I am literally guessing this, but it feels right.

    • If it is purchased in the UK (or anywhere in the EU) there should be VAT regardless of where the app is made (in a similar way to if you buy a TV from Argos made in China you pay the UK VAT rate).

      However, there are some discrepancies over what rate of VAT will be charged (there are different VAT rates in a similar way to their are different VAT rates on physical products eg natural gas is 5% but laptops are 20%). It is further complicated by the fact that under EU law items can be legally imported from one EU country to another with no need to pay any import duties – therefore many large companies sell their apps and other electronic media from EU countries with low VAT rates. An example of this is Amazon who sell Kindle books through Amazon Luxembourg. Since VAT is 15% in Luxembourg versus 20% in the EU there is a 5% saving which Amazon can pass on to the customer (or their shareholders!).

      Basically though in all cases VAT should be charged – not sure why it wasn’t. Is this VAT change a new system – if so maybe one of your purchases was using the older system and one the newer system.

  2. mintvilla

     /  December 6, 2011

    No ive bought many items on the market, never paid VAT before on them, this was a first and at 30% too.

    • bristolboy

       /  December 7, 2011

      It looks like rather than Google including vat in the price they are adding it on after. It will be interesting to see whether they reduced the prices as advertised on the android market to take account of vat being added separately.

  3. Furbs

     /  December 7, 2011

    Best value 60p (+VAT) I’ll ever spend. 2 of them won’t even run on my Desire (due a Nexus upgrade any day now though) and I dont get the point of Minecraft, but for that sort of money, you cant really go wrong.

    Bring on tomorrows!


Leave a Reply to Gary_C

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