Vodafone UK launches “Data Test Drive” for all smartphone users

Vodafone UK’s Data Test Drive is a new initiative to help its customers get to grips with their smartphones, which offers “new and upgrading” Vodafone users a three-month, unlimited data connection to see how much they hammer the network.

At the end of the three months, users are told how much data they’ve used – and contracts can then be reconfigured to best suit their particular data consumption. Here’s an unrelated low-res image of a man in a Vodafone shop:

vodafone data test drive

The newly-launched Xperia Arc S is the first phone to feature the data trial. Read more about it over at http://vodafone.co.uk/testdrive. Here’s the thing about it from the network’s people:

DO WHATEVER YOU WANT WITH THE LATEST SMARTPHONE ON VODAFONE UK FOR THREE MONTHS AND FIND OUT WHAT DATA BUNDLE SUITS YOU BEST. SMART EH?

All new and upgrading customers on Vodafone UK can now use as much data as they like, for whatever they like, for three months. Vodafone’s ‘Data Test Drive’ is designed to give customers the confidence to experiment with their new phone on the UK’s best network, get to grips with its features and explore all the apps that are available for it.


Data Test Drive is available for pay monthly customers who choose any of Vodafone’s current range of more than 20 smartphones. The first new device to launch on Data Test Drive is the Sony Ericsson Xperia arc S, which was launched in the UK first by Vodafone yesterday (September 30). Data Test Drive will be available on all future smartphones and can also be enjoyed by enterprise customers on consumer price plans.

All a customer needs to do is pick the handset they want and the price plan they think suits their current needs. They are then free to play with their new smartphone, downloading and using apps, surfing the web, social networking, viewing maps, sending emails and even using it to connect other devices to the internet.

At the end of the three month period we’ll let the customer know exactly how much data they’ve used and whether the plan they have chosen suits their needs. If it doesn’t we’ll recommend some extra data and all the customer needs to do is text us back.

“The latest smartphones allow people to do more with their mobile phone than ever before. We want customers to really play with their new handset and Data Test Drive will give them the confidence to find the apps they love and features they will use regularly,” said Srini Gopalan, Consumer Director, Vodafone UK. “When you combine the freedom to experiment with your phone with the capability and reliability of the UK’s best network, you have a winning combination for any smartphone user.”

More information can be found at http://vodafone.co.uk/testdrive.

4 ResponsesLeave one →

  1. dans

     /  October 1, 2011

    Would laugh so hard if there was a FUP associated with this.

  2. Hmm, this is still a very far way from any kind of Unlimited or “All You Can Eat” data plan. All it does is allow the user to assess their likely data usage, at this particular time, and then set up a contract that matches their current use profile.

    What this does not do is allow for future growth, changes. Right now people are all pre-conditioned to be terrified to use their mobile data very much, if at all, because of the swingeing charges applied for going over. And so there is a very strict moderation of use going on. However, if Vodafone were truly data friendly they would launch their own Unlimited (dictionary definition) data plan and allow people to use all that they require without the threat/risk/fear of overage charges.

    What would then happen, in fact, is that people’s usage would self-moderate to reasonable levels and Vodafone’s fears of an all-out draining of their entire network capacity would not actually occur at all. Yes for sure, there will be 1% of 1% who will want to download the entire Internet daily. But the remainder would average out to very low data volumes, with occasional high peaks for extraordinary usage.

    One has only to look at Three’s All You Can Eat bundle and you will see that all of the predictions of their network being drained dry have failed to materialise. Instead, their customers experience peace of mind knowing that their next mobile bill isn’t going to plunder their bank account.

    Really, the incumbent mobile network operators have had to be dragged, kicking and screaming, into the 21st century. And they’re still at it with their restrictive practises.

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