Android growth driven by “upgraders” rather than iPhone switchers

Analyst Kantar Worldpanel has released some interesting new research on the European mobile phone scene, which shows that 74% of new Android users are upgrading to their very first smartphone for the very first time – but only 1.4% of new Android users are coming to Android from iPhone.

The analyst also says that the “tipping point” when over half of ALL phone users in the UK are on smartphones will come in the middle of 2012. Here’s the graph:

smartphone share uk

Very interesting to remember that smartphones are still well in the minority, even today. Link via the Guardian, which contains many more nerdy facts about the mobile phone scene.

3 ResponsesLeave one →

  1. Simon

     /  July 11, 2011

    When you first buy your Jesus phone, you are brainwashed into believing that all other phones are inferior, and that your premium price you paid is an investment….

    In other words, the Apple Idiot Tax…

  2. Niels Christiansen

     /  July 12, 2011

    Hmmm, isn’t the Jesus phone bordering on being a featurephone?
    I just wonder where the line is drawn, and if obsolescence has any bearing on the destinction?

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