Some interesting research published by Neilsen today gives us a bit of insight as to how people use their fancy modern smartphones. Apps are the #1 source of fun, absorbing 56% of our total smartphone activity time. Next up is email and messaging, on 19%, with using our phones as actual phones in third place, taking up 15% of our phone time.
Here’s the rest of it:
More data in the report reveals how people find their apps, with the majority discovering things through searching app stores from the mobiles. Read the full analysis here. It’s US-based, but they’re not that different from us underneath.
HTC’s 4.3″ dual-core Android model, powered by Qualcomm’s all-new S4 processor. It’s smaller than the enormous One X, but is it as nice as its bigger brother? (SPOILER: Yes it is).
HTC is very much B-A-C-K at the top of the Android world with this, its quad-core flagship for 2012. Great camera, huge 4.7″ display and Android 4.0 running beautifully well.
Sony returns with an all-new mobile design for 2012, pairing a dual-core processor with a 720p display. It’s a lovely phone, but is it enough to end our Samsung and HTC obsession?
LG’s updated Prada phone comes with an absolutely crazy black & white theme, but is it just for fashionable suit wearers who want to make themselves look a bit more interesting?
Timbo
/ June 22, 2011I’d love to see their UK data, as I’m involved with their UK research. Basically its a spy application running on your phone. From my own usage I would say that data is not far off the mark.
acupuncture
/ June 22, 2011At first I thought, no way. . . I use the phone much more. Then I realized, no I’m actually not. I’m using IM, gTalk, email, etc. . . I hardly talk on the actual phone and then it’s going through gVoice.
k0zmic
/ June 22, 2011I would’ve thought web browsing would make up a larger portion of the chart, maybe more websites are creating apps instead?