Xperia PLAY launched in the UK – celebrities in attendance

The Sony Ericsson Xperia PLAY gaming themed “PlayStation phone” has officially launched – at least on the networks that aren’t struggling to get supply. To celebrate, Sony Ericsson held a party. Some famous, youth-oriented celebrities were in attendance!

Here are some photographs and a press release:

xperia-play-launch-2

That man is Tinchy Stryder. I would’ve guessed that one correctly. The woman there with him is Jameela Jamil. I would not have guessed that one. Not sure what she does.

xperia-play-launch-1

Some people in costumes. Must’ve been a bit of a weird party. Here’s a press release:

Tinchy Stryder and Jameela Jamil launch world’s first PlayStation certified smartphone

Today, Tinchy Stryder and Jameela Jamil emerged from the wreckage of a crashed helicopter set at the Xperia™ PLAY Rooms in London to launch Sony Ericsson’s groundbreaking new handset Xperia™ PLAY.

The Xperia™ PLAY Rooms popped up for one day only to immerse consumers in a surreal fusion of gaming genres. Visitors were subjected to a world that featured everything from a fluorescent blue forest, burnt out helicopter, American muscle car and a Shanghai street bar.

Commuters arrived bright and early to be among the first in the world to try out their gaming skills on Xperia™ PLAY, with some gaming enthusiasts swapping their suits for Spiderman or Stormtrooper costumes. A select few also got their hands on tickets to Sony Ericsson’s private launch party, with performances by Tinchy Stryder and The Nextmen.

Tinchy Stryder commented, “I’m a big gamer so it’s great to be involved with the launch of Xperia™ PLAY. I spend a lot of my time on the road, so to have a mobile with a PlayStation gaming pad is cool.”

Jameela added, “I got to launch an awesome gaming phone and hang out with Tinchy, although he needs to learn to be a little bit less competitive when it comes to playing games.”

The Xperia™ PLAY goes on sale globally on the 1st April 2010. The Xperia™ PLAY Rooms were open to the public for one day only on the 31st March until 5pm.

For more information about Xperia™ PLAY, visit www.sonyericsson.com/uk

3 ResponsesLeave one →

  1. Sponge Finge

     /  April 1, 2011

    Didn’t know Chun Li was from Sheffield.

    Reply
  2. lardboy

     /  April 1, 2011

    Who squashed Spidey’s face?

    Reply
  1. Xperia Arc also launches today » Eurodroid

Leave a Reply

  • Reviews

    • Sony Xperia Z2 review

      This is Sony’s latest go at producing a high-spec Android flagship model, with the Xperia Z2 ticking every one of 2014’s must-have tech bullet points. It has a large 5.2-inch 1080p display. It has the hot new Qualcomm Snapdragon 801 chipset inside. It has a massive 3GB of RAM and 16GB of onboard storage. It’s […]

    • LG/Google Nexus 5 review

      Nexus 5It’s smooth to use, the 1080p display is sharp, clear and bright, the device is extremely light and thin and therefore very pocketable and portable — much more so than other 5-inch phones we’ve used. And yet… we’re a bit unimpressed by the overall package…

    • Vodafone Huawei Ascend G510 review

      Huawei Ascend G510A relatively high-spec smartphone, with a 4.5″ display running at 480 x 854 resolution and powered by a 1.2GHz dual-core processor, plus the Ascend G510 arrives running Android 4.1.1 — albeit potentially hindered by Huawei only sticking 512MB of RAM inside it..

    • Kogan Agora 5.0" Dual-core Smartphone review

      We bought one of these using our actual money. We couldn’t quite believe that budget hardware maker Kogan was able to sell a 5″ Android phone for £119 plus delivery from Hong Kong so had to get one to have a look at the thing under our usual LABORATORY CONDITIONS. First impressions of the Kogan Agora […]

    • Panasonic Eluga review

      Panasonic ElugaThe Panasonic Eluga marks the company’s return to the European mobile phone scene years after several years of absence, and it’s come back to us with a moderately high-spec Android model that features a rather stylish, slim case.

    • HTC One V review

      The HTC One V is HTC’s third entry in its high-profile new HTC One range, offering a smaller 3.7″ display running on a single-core 1GHz processor. It is is very much the “affordable” option in HTC’s newest Android series, but it still arrives running the same HTC Sense 4 interface we saw in the excellent […]

    • HTC One S review

      The HTC One S is the piggy in the middle of HTC’s 2012 line-up, offering a 4.3″ AMOLED display inside a very slim and stylish aluminium chassis. You get the same ImageSense camera technology as employed to such great effect in the HTC One X, along with Android 4.0.3 and the very latest HTC Sense […]

    • HTC One X review

      Here it is then, HTC’s new quad-core monster, the 4.7″ flagship for 2012 that introduces the Tegra 3 processor to mobile phones, updates HTC’s range to Android 4.0 and brings us the supposedly streamlined version 4.0 of HTC’s Sense user interface. You also get a fantastic 8megapixel camera that we’ve previously examined in great detail, […]

    • HTC One X review: Camera, photo and video samples

      HTC’s new quad-core flagship phone doesn’t just feature Android 4.0, a 4.7″ display and Nvidia’s newest Tegra 3 chipset – there’s also an entirely new 8megapixel camera in the phone, powered by a system HTC is calling ImageSense. And this camera is one of the many highlights of the new Android phone, offering the perfect […]

    • Sony Xperia S review

      Xperia S Sony returns with an all-new mobile design for 2012, pairing a dual-core processor with a 720p display. It’s a lovely phone, but is it enough to end our Samsung and HTC obsession?

    • Sony Xperia S review: Camera, photo and video samples

      We’ve spent most of the last week captivated by the staggeringly sharp screen of the new Sony Xperia S, while putting together what will hopefully be something resembling a review for you all to read very shortly. In the meantime, to be getting on with, here are a few sample photos and videos, taken using […]

    • LG Prada 3.0 review

      LG Prada 3.0 review LG’s updated Prada phone comes with an absolutely crazy black & white theme, but is it just for fashionable suit wearers who want to make themselves look a bit more interesting?

    • ACCESSORY REVIEW: Case-Mate Tough Case for Galaxy Nexus

      £30? For a phone case? It had better be good.

    • ACCESSORY REVIEW: Samsung Official Mesh Vent Case for Galaxy Nexus

      Samsung’s official Galaxy Nexus case. Costs a lot. Has a glittery little logo.

    • ACCESSORY REVIEW: Case-Mate Barely There for Samsung Galaxy Nexus

      Fresh from reviewing the cheap and cheerful FlexiShield case for the Galaxy Nexus, we’re back with another protective offering from industry veteran Case-Mate. Although this particular product retails for around the same price as FlexiShield’s TPU option, it’s quite a different proposition. Review submitted by extremely patient retro gaming advisor Damo. As the name suggests, […]

    • ACCESSORY REVIEW: FlexiShield Case for Galaxy Nexus

      Seeing as we’ve just reviewed the brand spanking new Galaxy Nexus, we’re in the mood for some accessorising – and we don’t mean earnings and handbags. To that end, we’ll be covering a few Galaxy Nexus-themed items over the next few weeks, starting with the FlexiShield Case. Review submitted by reader, writer, gamer and occasional […]

Archives

Categories