Xperia PLAY launched in the UK – celebrities in attendance

The Sony Ericsson Xperia PLAY gaming themed “PlayStation phone” has officially launched – at least on the networks that aren’t struggling to get supply. To celebrate, Sony Ericsson held a party. Some famous, youth-oriented celebrities were in attendance!

Here are some photographs and a press release:

xperia-play-launch-2

That man is Tinchy Stryder. I would’ve guessed that one correctly. The woman there with him is Jameela Jamil. I would not have guessed that one. Not sure what she does.

xperia-play-launch-1

Some people in costumes. Must’ve been a bit of a weird party. Here’s a press release:

Tinchy Stryder and Jameela Jamil launch world’s first PlayStation certified smartphone

Today, Tinchy Stryder and Jameela Jamil emerged from the wreckage of a crashed helicopter set at the Xperia™ PLAY Rooms in London to launch Sony Ericsson’s groundbreaking new handset Xperia™ PLAY.

The Xperia™ PLAY Rooms popped up for one day only to immerse consumers in a surreal fusion of gaming genres. Visitors were subjected to a world that featured everything from a fluorescent blue forest, burnt out helicopter, American muscle car and a Shanghai street bar.

Commuters arrived bright and early to be among the first in the world to try out their gaming skills on Xperia™ PLAY, with some gaming enthusiasts swapping their suits for Spiderman or Stormtrooper costumes. A select few also got their hands on tickets to Sony Ericsson’s private launch party, with performances by Tinchy Stryder and The Nextmen.

Tinchy Stryder commented, “I’m a big gamer so it’s great to be involved with the launch of Xperia™ PLAY. I spend a lot of my time on the road, so to have a mobile with a PlayStation gaming pad is cool.”

Jameela added, “I got to launch an awesome gaming phone and hang out with Tinchy, although he needs to learn to be a little bit less competitive when it comes to playing games.”

The Xperia™ PLAY goes on sale globally on the 1st April 2010. The Xperia™ PLAY Rooms were open to the public for one day only on the 31st March until 5pm.

For more information about Xperia™ PLAY, visit www.sonyericsson.com/uk

3 ResponsesLeave one →

  1. Sponge Finge

     /  April 1, 2011

    Didn’t know Chun Li was from Sheffield.

    Reply
  2. lardboy

     /  April 1, 2011

    Who squashed Spidey’s face?

    Reply
  1. Xperia Arc also launches today » Eurodroid

Leave a Reply

Recommended

little helpers

counter for wordpress