Nearly half of all mobile ads are clicked "accidentally"

A survey of mobile app users compiled by Pontiflex and Harris Interactive has come to the unsurprising conclusion that nearly half of all ad clicks generated by mobile app users are… accidents.

47% of all the 4000 users surveyed admitted their ad clicks were mistakes, with that rising to 61% of users in the key 18-34 demographic.

ad-clicks-accidental

Which is pretty obvious to anyone with half a brain, and only serves to highlight the fact that the pay-per-click advert ecosystem is indeed based on (a) accidental presses and (b) people who don’t know any better. Link via PaidContent.

Recommended

hit counter

Archives