NEW APP: Vivino Beta wine app identifies bottles of booze

We’ve just been alerted to the existence of new wine-identifying app Vivino Beta, which analyses the labels on bottles of wine like an anti-social man at a party*.

Designed to help you remember, share and rate types of wine you’ve stumbled across, the newly launched Android app can ping your bottle label photo off to its database of some 400,000 wines then send you back the results. Like this:


You’re also able to see what users have just knocked back on the app maker’s web site, thanks to its social nature. Drinking doesn’t have to be a solitary experience. Here’s a video of it in action:

*Self-referential autobiographical comment.