Waitrose now putting Android QR codes on its TV adverts

There’s obviously a HUGE Android fan lurking somewhere within Waitrose, as the posh supermarket chain is now sticking an Android-friendly QR code in the corner of its UK TV Christmas food advertisements.

And what might the code link to? The Android Market listing for that Waitrose Android app we mentioned a week or two ago. That’s joined up media for you. Very nice.

waitrose qr code tv advert

Thanks to reader Barry for interrupting his evening and sending us the photo of his telly.

13 ResponsesLeave one →

  1. QR codes can be read by most smartphones. That’s not an android exclusive feature.

    Reply
    • whoooops… just read now that it’s a link to an android app. sorry ;-)

      Reply
      • Gary C

         /  December 5, 2010

        Do iPhones support QRs? Could the code work for iPhone and Android?

        Should I be admitting to being this clueless?

        Reply
        • Kart Durai

           /  December 5, 2010

          Yes Iphone can also read the QR code using the RedLaser app or the free NeoReader app. The qr code in the Waitrose advert will take most people to the mobile Waitrose site if there do not use Android phones.

          Reply
  2. John

     /  December 5, 2010

    Waitrose have these codes all over their in store magazine also. There’s definitely an Android fan there…

    Reply
  3. Kart Durai

     /  December 5, 2010
    Reply
  4. Kart Durai

     /  December 5, 2010

    Full advert is shown above
    Click on my name

    Reply
  5. It also demonstrates how little they understand about the technology as it is only visiable for two seconds ;)

    Reply
    • Cmon, everyone has sky+, virgin+ or freeview+ now and can pause/rewind tv nowadays :P

      Reply
      • Although you have to be a particular brand of nutter to frantically grab the remote, rewind, pause and take a photo when you see a QR code, haven’t you?

        Are we really Waitrose’s target market?

        Reply
  1. Tweets that mention Waitrose now putting Android QR codes on its TV adverts » Eurodroid -- Topsy.com
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