Symbian users still click on the most adverts – Android way down the clickthrough league

The latest unbelievably detailed collection of user data from mobile ad network Smaato has been released, and it shows… a lot.

Focusing mainly on how many people display, look at and interact with adverts on their mobile phones, the figures have been compiled from 7 billion ad requests filed through the Smaato network during May of 2010.

The end result is graphs like this, which show the likelihood of a phone user clicking on an advert. Be kind about Symbian users, a lot of them are children…

smaato android ad clickthrough rates

If you’re an app developer working on an ad-funded model, you’ll make a lot more money from targeting the Symbian platform, and even the Apple phones, basically. Which isn’t particularly great news for us lot. Here’s the European breakdown:

smaato euro clickthrough rate

Read some insanely complex technical analysis of what this all ACTUALLY MEANS over at the Smaato Metrics site. We just like looking at the pretty graphs.

One ResponseLeave one →

  1. But, since the click through rate is lower, the valeu of each click becomes higher (assuming all other variables are constant).

    Reply

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