REPORT: "One in five" smartphones sold in the UK use Android, sales up four-fold in April

According to a report by retail analysis people GfK Group, Android phone sales in the UK have increased by FOUR TIMES in the past month, thanks to you-know-what – a stunning selection of new Android phones like the HTCs Desire & Legend, plus Sony Ericsson’s X10, which have generated Android hype beyond compare.

The figures, reported by The Guardian, show that Android is the OS of choice for “one in five” of all new smartphone contracts in the UK, with sales of Android phones for the week ending April 18 registering a four-fold growth over handset sales of a few weeks earlier.

Here’s a quote from The Guardian’s feature to explain it all a little better:

“…Android handsets accounted for 12.3% of all phones sold to customers signing up for a long-term mobile phone contract in week 15 of 2010 – the week ending on April 18 – compared with just 3% of the market in week 12, the last week of March. In terms of the total market, Android’s share grew from 1.6% to 6.7% during the period

And this is pretty much why:

htc desire android uk market share

Where next? Android has won over the early adopters thanks to powering stunning ‘feature’ phones like the Desire, so the next point of ATTACK will be coming from operators targeting the cheaper end of the market, with devices like the Orange Boston and Vodafone 845.

And that’s one area where Apple’s iPhone hasn’t got a hope in hell of competing with the Android Army – the controlling nature of iPhone contracts means it has zero chance of competing with 2010’s upcoming range of super-budget Android phones.

Android’s going to grow even bigger, even quicker, thoughout the second half of 2010 as it hits the pay-as-you-go scene in ever-bigger numbers. Just you wait and see. Get in now, before people accuse you of being a bandwagon-jumper!

3 ResponsesLeave one →

  1. Nice, that’s something I hadn’t thought about: androids power in the budget-market. Iphone definitely can’t compete, and it will hopefully bring more people to the eco-system.

  2. Tochi

     /  May 1, 2010

    History repeats once again as Apple computer, having led the smartphone resurgence finds itself in danger of being swamped by the ever rising tide of Android while it foolishly clings on to the delusion that it works magic and hence can charge an arm an a leg. The dismissal of Adobe is plain folly – Apple needs more friends not less, it also needs to embrace openness not closedness that now borders on tyranny. Fortunately for Android, DEAR LEADER Jobs has a God complex and will do as ‘He’ pleases.

    Go Android, no one can stop you now.
    I expect Symbian to stay on top because its gone further down the bottom tier than Android technically can.

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