Apple: NPD's Android vs iPhone market share report was "limited"

Yesterday’s BOMBSHELL claim from the NPD that the rampant Android hardware conglomerate outsold the iPhone in North America during Q1 of 2010 has today been SLAPPED DOWN by Apple, with the hipster company claiming the NPD data was “limited” in that it only polled 150,000 (!) people to form its conclusions.

Here’s what Apple said to tech site The Loop:

“This is a very limited report on 150,000 US consumers responding to an online survey and does not account for the more than 85 million iPhone and iPod touch customers worldwide … IDC figures show that iPhone has 16.1 percent of the smartphone market and growing, far outselling Android on a worldwide basis. We had a record quarter with iPhone sales growing by 131 percent and with our new iPhone OS 4.0 software coming this summer, we see no signs of the competition catching up anytime soon”

iphone android market share wars

The remarkable thing is not the data itself, it’s the way Apple has gone from being an aloof and untouchable giant, to a clearly worried company that has to issue statements disrespecting the competition and making picky statistical counter-claims to save face.

Could we have imagined the mighty Apple would be so touchy and reactive this time last year? It is so very, very rattled by Android’s lightning emergence.

8 ResponsesLeave one →

  1. People will see “OPEN” is the way to go..

    Reply
  2. Niels C

     /  May 12, 2010

    Oh yes, the future is open for business. If (and that’s a pretty damn big IF) Android wasn’t in any way, shape or form relevant Apple wouldn’t have bothered with this survey, but as Gary writes “very, very rattled.” The future is all ahead of Android.

    Reply
  3. Anonymous

     /  May 12, 2010

    Dude, android oerating systems is exactly as it sounds; an operating system. That’s it.

    Reply
  4. Mark

     /  May 13, 2010

    Of course if NPD said that Apple outsold Android, Apple would be singing from the rooftoops about how American consumers are voting with their wallets etc etc etc.

    Everyone knows (including Apple) that 1 manufacturer selling one phone cannot compete with a better OS from 18 manufacturers and over 200 different hardware devices.

    Right now, you would have to be insane to NOT be porting your apps to Android, as it’s where the marketshare is and will continue to be.

    Reply
  5. Gary C

     /  May 13, 2010

    Anonymous, you’re being a bit silly. You know exactly what is meant. “Android” is just a bit easier to type than “the collection of mobile phones that use the Android OS”.

    Reply
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