Yesterday’s BOMBSHELL claim from the NPD that the rampant Android hardware conglomerate outsold the iPhone in North America during Q1 of 2010 has today been SLAPPED DOWN by Apple, with the hipster company claiming the NPD data was “limited” in that it only polled 150,000 (!) people to form its conclusions.
Here’s what Apple said to tech site The Loop:
“This is a very limited report on 150,000 US consumers responding to an online survey and does not account for the more than 85 million iPhone and iPod touch customers worldwide … IDC figures show that iPhone has 16.1 percent of the smartphone market and growing, far outselling Android on a worldwide basis. We had a record quarter with iPhone sales growing by 131 percent and with our new iPhone OS 4.0 software coming this summer, we see no signs of the competition catching up anytime soon”
The remarkable thing is not the data itself, it’s the way Apple has gone from being an aloof and untouchable giant, to a clearly worried company that has to issue statements disrespecting the competition and making picky statistical counter-claims to save face.
Could we have imagined the mighty Apple would be so touchy and reactive this time last year? It is so very, very rattled by Android’s lightning emergence.