STATS: There are now 34 Android phones from 12 manufacturers – but Motorola's DROID rules all

Leading stats generator AdMob has just released its smartphone market share data for March 2010. The most obvious headline from the report is the DOMINATION of the Motorola DROID, thanks to its roaring success in North America – leading to DROID accounting for an astonishing 32% of all global Android traffic during March 2010. Wow.

Google’s Nexus One, meanwhile, accounted for a mere 2%, while the HTC Hero is in second place thanks to its European successes and wide availability. Here are a few more stats from the AdMob report:

Motorola Droid was the leading Android handset in March 2010 generating 32 percent of Android traffic, while the Google Nexus One drove only two percent of Android traffic.

At least 54 percent of Android traffic came from devices with a QWERTY keyboard.

Three devices – the iPhone 3GS (39 percent), second generation iPod touch (25 percent) and iPhone 3G (20 percent) – generated 84 percent of total iPhone OS traffic.

iPhone 3GS traffic share has increased from 30 percent in September 2009 to 39 percent in March 2010. The 1st Generation iPhone only generated 2 percent of iPhone OS requests in March 2010.

Total worldwide traffic in AdMob’s network increased 18 percent month-over-month.

The full data PDF has gone live over on AdMob’s Metrics Blog, if you want to read much, much more and see what other meat you can pick out of its bones.

android market share march 2010

AdMob always puts together such lovely graphs. This one shows global Android traffic sorted by handset type. You can read the full press release here (reproduced below), or get the bullet-point interpretation over at TechCrunch.

AdMob March 2010 Metrics Report Examines Growing Diversity of Android Devices

11 Devices Account for 96 Percent of Android OS Traffic in March 2010, Up From Two Devices in September 2009

SAN MATEO, Calif.–(BUSINESS WIRE)–AdMob, one of the world’s largest mobile advertising networks, takes a closer look at Android Operating System (OS) traffic in its March 2010 AdMob Mobile Metrics Report. The report finds the diversity of devices in the Android ecosystem is increasing, driven by the launch of new devices from different manufacturers with various form factors, capabilities, and OS versions over the past seven months. In contrast, the iPhone OS runs on devices from a single manufacturer, a single form factor (until the launch of the iPad in April), and all devices have the ability to upgrade OS versions.

In March 2010, there were 34 Android devices from 12 manufacturers available to consumers.* In AdMob’s network in March 2010, 11 devices accounted for 96 percent of Android traffic, up from two devices in September 2009. The three primary versions of the Android OS all drove significant traffic in March 2010 – Android 1.5 (38 percent), Android 2.0/2.1 (35 percent) and Android 1.6 (26 percent). Motorola and HTC were the leading Android device manufacturers with 44 percent and 43 percent of respective traffic.


Highlights from the March 2010 AdMob Mobile Metrics Report include:

Motorola Droid was the leading Android handset in March 2010 generating 32 percent of Android traffic, while the Google Nexus One drove only two percent of Android traffic.

At least 54 percent of Android traffic came from devices with a QWERTY keyboard.

Three devices – the iPhone 3GS (39 percent), second generation iPod touch (25 percent) and iPhone 3G (20 percent) – generated 84 percent of total iPhone OS traffic.

iPhone 3GS traffic share has increased from 30 percent in September 2009 to 39 percent in March 2010. The 1st Generation iPhone only generated 2 percent of iPhone OS requests in March 2010.

Total worldwide traffic in AdMob’s network increased 18 percent month-over-month.

AdMob stores and analyzes handset and operator data from every ad request in its network of more than 18,000 mobile Web sites and iPhone, Android, webOS, and Flash Lite applications to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. The AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. See additional detail on the methodology of the report at http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.

Visit AdMob’s Metrics Report blog (http://metrics.admob.com) to access the full March 2010 report, view past reports, or sign up to get an email notification when future reports become available.

*Numbers based on comments from Jeff Huber in Google’s Q1 2010 Earnings Call.

4 ResponsesLeave one →

  1. Can’t wait for April results. I bet DROID will be kicked off the throne by Desire =]

  2. Gary C

     /  April 27, 2010

    That’ll be interesting. I think the US market is so MASSIVE it’ll still hold on, especially as the Euro Desire launch has been “staggered” (to put it kindly).

  3. OK, then I’ll wait for May results :)

    Yes, US market is massive, but Desire is sold in Europe, Asia, and Australia.

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