Google's Nexus store brings "credibility" to online phone shops, says phone shops man

Here’s a great insight into the world of online tech shopping from Andy Zeinfeld, head of Simplexity.

Speaking to Wireless Week, Zeinfeld said that Big Google had helped boost traffic and sales requests to the online tech portals his company supplies with sales support, pushing the idea of buying a mobile phone online into the mainstream. Google may have only sold 20,000 Nexus Ones but, says Andy, there’s a knock-on effect being felt across the entire direct-selling phone world – thanks to Google making it “cool” to shop for mobiles via the web.

Here’s a couple of Andy’s interview quotes…

“I should send a thank-you letter to Google … we think it’s a great thing for our segment because it gives some credibility to buying a wireless phone online.”

nexus one boosts online sales

We’d also add that the arrival of the Nexus has certainly made a lot of people here in the UK, where we’ve been treated to the luxury of cheap subsidised phones for many years, think very seriously about buying a phone contract free – something we’ve only ever done previously out of necessity rather than choice.

Over here, phones have always been treated as disposable items, something you’d get, not really take care of, then upgrade at your first opportunity. It looks like Google’s unlocked plan could actually start turning phones into devices we buy and cherish, rather than temporary toys.

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