Samsung still going ahead with its "Bada" mobile OS platform, images emerge

Samsung’s bizarre decision to go it alone and develop a mobile OS all of its own is still being funded by Samsung management, with the first screenshots of smartphone Bada hitting the web today.

You may be forgiven for thinking it’s little more than an Android clone. Because the pictures speak thousands of words and can’t lie.

samsung bada android rival 1

Samsung’s Bada OS is an open platform, will support an Application Store, and Samsung is already encouraging developers to release their stuff on it. Poor old mobile app developers, they must be so busy these days.

samsung bada android rival 2

Looks passable, like a slightly more cluttered version of Android. Like a Microsoft version of Android. Surely Samsung could just use Android for free and save itself spending masses of Korean money units on development?

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